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Oxford...I have returned
- SBB Team
- Mar 30, 2022
- 1 min read
Updated: Oct 6, 2022
Kubi Springer returns to Oxford to work with Eurasia Consortium and talk about Global Branding with Students from the US.
Some of the key teaching points that Kubi brought to the students were:
1. Don’t go Global go GloCal
2. Focus on cultural nuances
3. Review the shifting international trends and leave assumptions behind
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