Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is al

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da

It is such an honour to be featured in Harper's Bazaar Arabia for International Women's Day, alongside amazing female voices such as Becky Anderson from CNN, beauty mogual Mona Monica Kattan and Group Editor in Chef at Bazaar Arabia, Olivia Phillips. Read the full article - https://www.harpersbazaararabia.com/hbanews/international-womens-day-middle-east-2026 and watch the video on their social media platforms.

This September, I will be speaking at the Saudi Events Show in KSA. Its the second time I will be on the main stage and I am super excited to be delivering a talk on "Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences"

I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest,...

Season 1 of the AURA Skypool Podcast, which I have the pleasure of hosting right here in Dubai, was an incredible success — racking up...

Such an honour to be on the front cover of Womenpreneur Magazine in the Middle East