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Kubi's Diary


Prayer Is My Business Strategy. Here’s Why.
I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da
Apr 33 min read


Kubi in Harper's Bazaar Arabia
It is such an honour to be featured in Harper's Bazaar Arabia for International Women's Day, alongside amazing female voices such as Becky Anderson from CNN, beauty mogual Mona Monica Kattan and Group Editor in Chef at Bazaar Arabia, Olivia Phillips. Read the full article - https://www.harpersbazaararabia.com/hbanews/international-womens-day-middle-east-2026 and watch the video on their social media platforms.
Mar 91 min read


Keynote Speaker at the Saudi Events Show
This September, I will be speaking at the Saudi Events Show in KSA. Its the second time I will be on the main stage and I am super excited to be delivering a talk on "Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences"
Sep 8, 20251 min read


How I’m Rethinking My Personal Brand at 47 - In an Industry Obsessed with What’s “New”
I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest,...
Jun 25, 20253 min read


10 Things Luxury & Fashion Brands Should Know Before Entering the Middle East
PHOTO CREDIT: FENDI CAFE | AVANTGARDE Earlier this year, I had the privilege of attending the inaugural Vogue Business Summit in...
Jun 11, 20253 min read


Season 1 had 8 Million Views, Season 2 is back!
Season 1 of the AURA Skypool Podcast, which I have the pleasure of hosting right here in Dubai, was an incredible success — racking up...
May 1, 20251 min read


My first front cover in the Middle East!
Such an honour to be on the front cover of Womenpreneur Magazine in the Middle East
Nov 18, 20241 min read


Special Guest Writer for W&V Magazine, Germany
Such an honour to write for W&V, Werben & Verkaufen Magazine in Germany on 'The Fashion Renaissance: Saudi Arabia and the UAE's Dynamic Desi
Nov 18, 20244 min read


The Power of Cultural Marketing in the Middle East
Now in my 4th year as a keynote speaker for the Inner Circle Experience.
Oct 29, 20241 min read


Kubi hosts the Formula Woman Nations Cup Media Day in Dubai
Kubi Springer hosts the Formula Woman Nations Cup Media Day in Dubai
Oct 11, 20241 min read


Doing business in Saudi Arabia
This week I am giving a breakdown on what it's been like travelling and doing business in Saudi Arabia in my latest episode of the...
Aug 31, 20241 min read


Appointed: Global Marketing Director
AVANTGARDE, the esteemed global brand experience agency, is gearing up for its 40th Anniversary by fortifying its strategy through the...
Jul 31, 20242 min read


Kanye Makes $20m from a phone ad!
Kubi Springer outlines how Kanye made $20m from his iphone advert
May 20, 20241 min read


BSH books Kubi
It was such an honor delivering brand training for BSH Home Appliances Middle East for their Bosch, Siemens and Gaggenau teams. The power...
Feb 27, 20241 min read


P.R is BACK!
Start 2024 with P.R (the Prayer Room) and our 5 days of prayer and fasting. Learn Biblical Business & Leadership Strategies as we go...
Jan 28, 20241 min read
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