Kubi's Diary 3/4

Kubi's Diary

New Blog: Audit, before you Plan

It's that time of year when people start to plan for the New Year and setting goals for what is to come. As such I have seen Vision Board Parties, Goal Setting Webinars and the like floating around. But in my experience of building brands, none of these things work! Why? Because they are generally done in isolation and without any foundation. Normally I see the facilitators address the issue of planning as a solo subject. But before you can start planning you have to first ta

Jan 3, 20223 min read

30 Speaking Events 4 Countries in 2 Months

This time last year Kubi Springer spoke at over 30 speaking event over 4 different countries and signed over 1,000 copies all in the span...

Nov 19, 20211 min read

Portraying Power with DAI

Kubi works with fashion brand DAI to showcase their wide range of power suits for diverse females. Kubi is pictured wearing their emerald...

Nov 15, 20211 min read

Panel Discussion at the Bazaar Summit

Kubi Springer join's Jane Wurwand Co-founder and Chief Visonary of Dermalogica, Kristina Blahnik CEO of Manolo Blahnik and Chrissie...

Nov 13, 20211 min read

The Inner Circle Experience, Spain

Kubi Springer heads off the Marbella, Spain to offer her expertise in Brand Marketing. Kubi talks about Personal Branding at the 3 day...

Nov 11, 20211 min read

Kubi wins 'Entrepreneur of the Year' 2018

This last quarter of 2018 has been super busy; Kubi spoke as the Key Note Speaker at the UK Black Business Show to a room of over 1,000...

Nov 11, 20211 min read

Why do you need a value proposition?

Value Proposition and why it is crucial to have if you want business growth: In the business landscape of today the need for a clear value proposition has risen from important to that of a crucial for your business growth and sales strategy. So what exactly is a value proposition? The concept of a value proposition is simple; it is the value you are offering to a defined stakeholder group. The VALUE you offer; not the product or services you provide. Put simply, when you b

Nov 11, 20213 min read

Great brands are great story tellers

The ability to create and communicate your brand story is critical for any company wanting to thrive in today's competitive market. One organisation that has mastered this is fashion retailer Burberry, with 498 stores (2016) and valued at £2.5 billion (2015), this powerhouse understands the key components needed to make and sustain a brand using the influence of storytelling. As outlined by former Burberry CEO, Angela Ahrendts, creating an emotional connection with your audie

Nov 11, 20213 min read

Four Things You Need to Know about Women, Work and the Economy

The IMF says ninety percent of countries have some kind of legal restriction on women’s economic activity. So, even when the law isn’t directly related to the workforce, how much do these restrictions affect their employment and the economy?

Nov 11, 20211 min read