Hey guys, I am excited to be shortlisted for ‘MARKETER OF THE YEAR’ for the Performance Marketing World Awards. Plus our AVANTGARDE Group...

MEGA Tiktoker & Makeup Artist @itsara.ae hosted an exclusive masterclass in collaboration with Retail Abu Dhabi on the 12th of January...

This Christmas, as part of the Abu Dhabi Retail Winter Shopping Season, Kubi Springer and the marketing team at Avantgarde, worked on a concept campaign that brought snow to the sunshine. Partnering with Dune London, Sketchers and Debenhams, the snow room concept called 'Zero Degrees' included product placement and brand experiences, that enabled attendees and influencers to discover new collections, drink some coffee and enjoy the 'snow' right in the middle of the beach.

Kubi Springer leads the marketing team at Avantgarde Dubai to deliver for luxury brand Gaggenau their Blank Canvas event as part of the...

Kubi and the SBB Team are preparing to launch German Fashion Luxury Store in Dubai, City Walk by the Bur Khalifa. As well as direct the...

Kubi gets signed on by Profession British Footballer Tariq Lamptey for brand representation. Follow Kubi on @SheBuildsBrands to stay updated. Need Kubi to represent you? Email us on Admin@SheBuildsBrands.com

Upon arriving, you are greeted with the seasons forest draped on the walls of the salon. RH London offers bespoke luxury hair care to...

Kubi Springer sits down with Lara Tablet, TV Presenter, Middle East Luxury Brand Ambassador & Business Developer, Official Spokeswoman for Arab Fashion Council and Philanthropist. Watch as she talks about her journey, how you can become successful in this region and her rise as one of Dubai’s most sort after Brand Ambassadors.

I promised you I would talk about it...so here it is....Why did I lea ve London for Dubai? Watch my first #mydubai Vlog and tell me your...

Kubi Springer returns to Oxford to work with Eurasia Consortium and talk about Global Branding with Students from the US. Some of the key...

This Spring, I will be in the UK and Italy for a series of speaking and brand training gigs. I simply cannot wait to be there! Below are...

International Women's Day 2022 in Dubai with Women Who Thrive. My first IWD in Dubai was magical. As I stepped into the foyer of the...

Dubai fashion designer sits down with Kubi Springer to discuss his career, fashion influences and the road to building a fashion empire....

From Balenciaga and Fortnite, Ralph Lauren's digital collection to Nikeland; Nike's new headquarters in Roblox's immersive 3D space....fashion brands are turning their strategic thinking and marketing spend to the metaverse. Watch an insightful review of this game-changing trend from The Business of Fashion. Need help forming your digital strategy? Contact Us today.

So often I hear people discussing the importance of the Brand Marketing Strategy, but when I analyse what they have produced it is actually a Brand Marketing Plan, with very little strategic thinking. Many confuse the two and often overlap elements without clarity, sometimes getting them the wrong way round, or a best, having the titles with no depth of approach. So, what's the difference between them and how do you ensure you get it right? A Brand Marketing Strategy is the W