AI Won’t Replace Great Marketers, It Will Expose the Mediocre Ones

Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is al

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

During the year, I work behind the scenes delivering campaigns and brand strategies for global brands - helping companies build visibility, relevance, and impact in competitive markets. As an example over the last year I have led the Dubai Mall Festival of Fashion featuring brands such as MAC, Marc Jacob and Armani Beauty, which was both thrilling and demanding reaching over 308M in PR Value. But every summer, I intentionally make space to give back to the community. Why? Bec

I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da

It is such an honour to be featured in Harper's Bazaar Arabia for International Women's Day, alongside amazing female voices such as Becky Anderson from CNN, beauty mogual Mona Monica Kattan and Group Editor in Chef at Bazaar Arabia, Olivia Phillips. Read the full article - https://www.harpersbazaararabia.com/hbanews/international-womens-day-middle-east-2026 and watch the video on their social media platforms.

This September, I will be speaking at the Saudi Events Show in KSA. Its the second time I will be on the main stage and I am super excited to be delivering a talk on "Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences"

I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest, I’ve loved that energy for most of my career. It’s fast, creative, constantly evolving. But recently, I found myself pausing. I broke my first set of reading glasses and ‘aging’ hit my like a tone of bricks. So, at 47, I started asking: Do I still belong in this space? Am I still relevant? And maybe more importantly: Do I even want to play

PHOTO CREDIT: FENDI CAFE | AVANTGARDE Earlier this year, I had the privilege of attending the inaugural Vogue Business Summit in Dubai—an event that brought together some of the most forward-thinking minds shaping the future of luxury in the Middle East. One panel that truly stood out was "How Brands Can Get Into the Market," moderated by Sujata Assomull (Contributing Editor, Vogue Business), and featuring dynamic voices like Nadine Kanso (Bil Arabi), Jasmina Banda (Chalhoub

It was so lovely hosting ‘WAVES by Baoli’ this week with the amazing Lara Tabet …the first of our SheBuildsBrands events in Dubai. Big...

Season 1 of the AURA Skypool Podcast, which I have the pleasure of hosting right here in Dubai, was an incredible success — racking up over 8 million views in just 10 weeks! I cannot say THANK YOU enough to everyone who liked, shared and watched the episodes. Big thank you to all of our S1 guests: Ep1 - GM of AURA Dean S Jarvis @deansjarvis Ep 2 - Netflix Star of "Dubai Bling" Ebraheem Alsamadi @thebloomingman Ep 3 - Hollywood Producer Elijah Long @elijahlongofficial Ep 4 - T

Such an honour to be on the front cover of Womenpreneur Magazine in the Middle East

This week I am giving a breakdown on what it's been like travelling and doing business in Saudi Arabia in my latest episode of the DECODING BRANDS series. Watch more DECODING BRANDS HERE I pray you enjoy the series, and if you want to work with me and the team at AVANTGARDE why not get it in touch to see how you too, can do business in KSA. Love, Kubi x

Kubi Springer outlines how Kanye made $20m from his iphone advert

Start 2024 with P.R (the Prayer Room) and our 5 days of prayer and fasting. Learn Biblical Business & Leadership Strategies as we go...

Hey guys, I am excited to be shortlisted for ‘MARKETER OF THE YEAR’ for the Performance Marketing World Awards. Plus our AVANTGARDE Group...

MEGA Tiktoker & Makeup Artist @itsara.ae hosted an exclusive masterclass in collaboration with Retail Abu Dhabi on the 12th of January...

This Christmas, as part of the Abu Dhabi Retail Winter Shopping Season, Kubi Springer and the marketing team at Avantgarde, worked on a concept campaign that brought snow to the sunshine. Partnering with Dune London, Sketchers and Debenhams, the snow room concept called 'Zero Degrees' included product placement and brand experiences, that enabled attendees and influencers to discover new collections, drink some coffee and enjoy the 'snow' right in the middle of the beach.

Kubi Springer leads the marketing team at Avantgarde Dubai to deliver for luxury brand Gaggenau their Blank Canvas event as part of the...

Kubi and the SBB Team are preparing to launch German Fashion Luxury Store in Dubai, City Walk by the Bur Khalifa. As well as direct the...

Kubi gets signed on by Profession British Footballer Tariq Lamptey for brand representation. Follow Kubi on @SheBuildsBrands to stay updated. Need Kubi to represent you? Email us on Admin@SheBuildsBrands.com

Upon arriving, you are greeted with the seasons forest draped on the walls of the salon. RH London offers bespoke luxury hair care to...

Kubi Springer sits down with Lara Tablet, TV Presenter, Middle East Luxury Brand Ambassador & Business Developer, Official Spokeswoman for Arab Fashion Council and Philanthropist. Watch as she talks about her journey, how you can become successful in this region and her rise as one of Dubai’s most sort after Brand Ambassadors.

I promised you I would talk about it...so here it is....Why did I lea ve London for Dubai? Watch my first #mydubai Vlog and tell me your...