Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is al

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

During the year, I work behind the scenes delivering campaigns and brand strategies for global brands - helping companies build visibility, relevance, and impact in competitive markets. As an example over the last year I have led the Dubai Mall Festival of Fashion featuring brands such as MAC, Marc Jacob and Armani Beauty, which was both thrilling and demanding reaching over 308M in PR Value. But every summer, I intentionally make space to give back to the community. Why? Bec

I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da

It is such an honour to be featured in Harper's Bazaar Arabia for International Women's Day, alongside amazing female voices such as Becky Anderson from CNN, beauty mogual Mona Monica Kattan and Group Editor in Chef at Bazaar Arabia, Olivia Phillips. Read the full article - https://www.harpersbazaararabia.com/hbanews/international-womens-day-middle-east-2026 and watch the video on their social media platforms.

This September, I will be speaking at the Saudi Events Show in KSA. Its the second time I will be on the main stage and I am super excited to be delivering a talk on "Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences"

I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest,...

PHOTO CREDIT: FENDI CAFE | AVANTGARDE Earlier this year, I had the privilege of attending the inaugural Vogue Business Summit in...

It was so lovely hosting ‘WAVES by Baoli’ this week with the amazing Lara Tabet …the first of our SheBuildsBrands events in Dubai. Big...

Season 1 of the AURA Skypool Podcast, which I have the pleasure of hosting right here in Dubai, was an incredible success — racking up...

Such an honour to be on the front cover of Womenpreneur Magazine in the Middle East

Such an honour to write for W&V, Werben & Verkaufen Magazine in Germany on 'The Fashion Renaissance: Saudi Arabia and the UAE's Dynamic Desi

Now in my 4th year as a keynote speaker for the Inner Circle Experience.

Kubi Springer hosts the Formula Woman Nations Cup Media Day in Dubai

This week I am giving a breakdown on what it's been like travelling and doing business in Saudi Arabia in my latest episode of the...

AVANTGARDE, the esteemed global brand experience agency, is gearing up for its 40th Anniversary by fortifying its strategy through the...

Kubi Springer outlines how Kanye made $20m from his iphone advert

It was such an honor delivering brand training for BSH Home Appliances Middle East for their Bosch, Siemens and Gaggenau teams. The power...

Start 2024 with P.R (the Prayer Room) and our 5 days of prayer and fasting. Learn Biblical Business & Leadership Strategies as we go...

Kubi Springer has been nominated for the London Awards that is due to take place on Sunday 10th March 2024. Celebrating women of color,...

Hey guys, I am excited to be shortlisted for ‘MARKETER OF THE YEAR’ for the Performance Marketing World Awards. Plus our AVANTGARDE Group...

MEGA Tiktoker & Makeup Artist @itsara.ae hosted an exclusive masterclass in collaboration with Retail Abu Dhabi on the 12th of January...

This Christmas, as part of the Abu Dhabi Retail Winter Shopping Season, Kubi Springer and the marketing team at Avantgarde, worked on a concept campaign that brought snow to the sunshine. Partnering with Dune London, Sketchers and Debenhams, the snow room concept called 'Zero Degrees' included product placement and brand experiences, that enabled attendees and influencers to discover new collections, drink some coffee and enjoy the 'snow' right in the middle of the beach.

Kubi Springer leads the marketing team at Avantgarde Dubai to deliver for luxury brand Gaggenau their Blank Canvas event as part of the...