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Future of StoryTelling
Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)

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Fashion Brands, are you ready for the Metaverse
From Balenciaga and Fortnite, Ralph Lauren's digital collection to Nikeland; Nike's new headquarters in Roblox's immersive 3D...


Strategy v Plan - what's the difference?
So often I hear people discussing the importance of the Brand Marketing Strategy, but when I analyse what they have produced it is...


New Blog: Audit, before you Plan
It's that time of year when people start to plan for the New Year and setting goals for what is to come. As such I have seen Vision Board...


Professional women – challenges in the work place
‘The glass ceiling a term coined in 1986, describes the restraints that inhibit women rising through the levels, without there being ...


Four Things You Need to Know about Women, Work and the Economy
The IMF says ninety percent of countries have some kind of legal restriction on women’s economic activity. So, even when the law isn’t...


Are You Ready To Go GloCal?
The term glocalisation has been battered around for a while. The idea that thinking globally by acting locally is key to brand success,...


SBB'S 5 Branding Tips published by the GMA Global Marketing Alliance
5 Branding tips from our founder Kubi Springer, have been published this week by the GMA Global Marketing Alliance. This week SBB has...


Brand Activism - Does It Work?
With all that is happening in the world, including the murder of George Floyd in the USA, I couldn’t help but ask the question; does...


Don't Play It Safe At Fashion Week
Yesterday I once again found myself enjoying the front row experience at London Fashion Week. This time instead of worrying about our...


Juggling Parenthood and Your Brand
Over the past two weeks, I have shared a brief summary of my book ‘Broken Back to peace’ with the lovely Kubi Springer and the #AskKubi...


The Revolution of Retail
With Fashion Week less than two months away this article seeks to review the trends that are revolutionising the industry and changing...


Blog: To have a better year, you need to be a better YOU!
As we embark on a New Year I have spoken to a lot of people who have said "Kubi I really hope 2019 will be a better year than the last."...


Great brands are great story tellers
The ability to create and communicate your brand story is critical for any company wanting to thrive in today's competitive market. One...


Why unsubscribers are great
You know that sinking feeling you get when you realise someone has unsubscribed from your mailing list, or unfollowed you on social...
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