From Balenciaga and Fortnite, Ralph Lauren's digital collection to Nikeland; Nike's new headquarters in Roblox's immersive 3D space....fashion brands are turning their strategic thinking and marketing spend to the metaverse. Watch an insightful review of this game-changing trend from The Business of Fashion. Need help forming your digital strategy? Contact Us today.

So often I hear people discussing the importance of the Brand Marketing Strategy, but when I analyse what they have produced it is actually a Brand Marketing Plan, with very little strategic thinking. Many confuse the two and often overlap elements without clarity, sometimes getting them the wrong way round, or a best, having the titles with no depth of approach. So, what's the difference between them and how do you ensure you get it right? A Brand Marketing Strategy is the W

It's that time of year when people start to plan for the New Year and setting goals for what is to come. As such I have seen Vision Board Parties, Goal Setting Webinars and the like floating around. But in my experience of building brands, none of these things work! Why? Because they are generally done in isolation and without any foundation. Normally I see the facilitators address the issue of planning as a solo subject. But before you can start planning you have to first ta

‘The glass ceiling a term coined in 1986, describes the restraints that inhibit women rising through the levels, without there being ...

The IMF says ninety percent of countries have some kind of legal restriction on women’s economic activity. So, even when the law isn’t directly related to the workforce, how much do these restrictions affect their employment and the economy?

The term glocalisation has been battered around for a while. The idea that thinking globally by acting locally is key to brand success,...

5 Branding tips from our founder Kubi Springer, have been published this week by the GMA Global Marketing Alliance. This week SBB has...

With all that is happening in the world, including the murder of George Floyd in the USA, I couldn’t help but ask the question; does...

Yesterday I once again found myself enjoying the front row experience at London Fashion Week. This time instead of worrying about our...

Over the past two weeks, I have shared a brief summary of my book ‘Broken Back to peace’ with the lovely Kubi Springer and the #AskKubi...

With Fashion Week less than two months away this article seeks to review the trends that are revolutionising the industry and changing...

As we embark on a New Year I have spoken to a lot of people who have said "Kubi I really hope 2019 will be a better year than the last."...

The ability to create and communicate your brand story is critical for any company wanting to thrive in today's competitive market. One...

You know that sinking feeling you get when you realise someone has unsubscribed from your mailing list, or unfollowed you on social...