Can I say something that might get me into trouble? I am bored of the “experts”. Everyone is an expert. Everyone is a strategist. Everyone is a coach. Everyone has a framework. And apparently, everyone can teach you how to build a six-figure business before breakfast. 😂 Now, don't misunderstand me. I LOVE that the internet has democratised knowledge. There was a time when access to expertise was controlled by institutions, companies and people with impressive job titles. Tod

Kubi Springer meets Oprah Winfrey and explains why she build KUBI - A Personal Branding Platform for the Ambitious Ones

AI Won’t Replace Great Marketers, It Will Expose the Mediocre Ones

Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is al

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da

This September, I will be speaking at the Saudi Events Show in KSA. Its the second time I will be on the main stage and I am super excited to be delivering a talk on "Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences"

I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest, I’ve loved that energy for most of my career. It’s fast, creative, constantly evolving. But recently, I found myself pausing. I broke my first set of reading glasses and ‘aging’ hit my like a tone of bricks. So, at 47, I started asking: Do I still belong in this space? Am I still relevant? And maybe more importantly: Do I even want to play

PHOTO CREDIT: FENDI CAFE | AVANTGARDE Earlier this year, I had the privilege of attending the inaugural Vogue Business Summit in Dubai—an event that brought together some of the most forward-thinking minds shaping the future of luxury in the Middle East. One panel that truly stood out was "How Brands Can Get Into the Market," moderated by Sujata Assomull (Contributing Editor, Vogue Business), and featuring dynamic voices like Nadine Kanso (Bil Arabi), Jasmina Banda (Chalhoub

Season 1 of the AURA Skypool Podcast, which I have the pleasure of hosting right here in Dubai, was an incredible success — racking up over 8 million views in just 10 weeks! I cannot say THANK YOU enough to everyone who liked, shared and watched the episodes. Big thank you to all of our S1 guests: Ep1 - GM of AURA Dean S Jarvis @deansjarvis Ep 2 - Netflix Star of "Dubai Bling" Ebraheem Alsamadi @thebloomingman Ep 3 - Hollywood Producer Elijah Long @elijahlongofficial Ep 4 - T

Such an honour to be on the front cover of Womenpreneur Magazine in the Middle East

This week I am giving a breakdown on what it's been like travelling and doing business in Saudi Arabia in my latest episode of the DECODING BRANDS series. Watch more DECODING BRANDS HERE I pray you enjoy the series, and if you want to work with me and the team at AVANTGARDE why not get it in touch to see how you too, can do business in KSA. Love, Kubi x

Kubi Springer outlines how Kanye made $20m from his iphone advert

Kubi Springer sits down with Lara Tablet, TV Presenter, Middle East Luxury Brand Ambassador & Business Developer, Official Spokeswoman for Arab Fashion Council and Philanthropist. Watch as she talks about her journey, how you can become successful in this region and her rise as one of Dubai’s most sort after Brand Ambassadors.

So often I hear people discussing the importance of the Brand Marketing Strategy, but when I analyse what they have produced it is actually a Brand Marketing Plan, with very little strategic thinking. Many confuse the two and often overlap elements without clarity, sometimes getting them the wrong way round, or a best, having the titles with no depth of approach. So, what's the difference between them and how do you ensure you get it right? A Brand Marketing Strategy is the W