From Balenciaga and Fortnite, Ralph Lauren's digital collection to Nikeland; Nike's new headquarters in Roblox's immersive 3D space....fashion brands are turning their strategic thinking and marketing spend to the metaverse. Watch an insightful review of this game-changing trend from The Business of Fashion. Need help forming your digital strategy? Contact Us today.

So often I hear people discussing the importance of the Brand Marketing Strategy, but when I analyse what they have produced it is actually a Brand Marketing Plan, with very little strategic thinking. Many confuse the two and often overlap elements without clarity, sometimes getting them the wrong way round, or a best, having the titles with no depth of approach. So, what's the difference between them and how do you ensure you get it right? A Brand Marketing Strategy is the W

Great news. Top lingerie designer label from Switzlerland will be showcasing their amazing collection on our HerRunway stage as part of...

Value Proposition and why it is crucial to have if you want business growth: In the business landscape of today the need for a clear value proposition has risen from important to that of a crucial for your business growth and sales strategy. So what exactly is a value proposition? The concept of a value proposition is simple; it is the value you are offering to a defined stakeholder group. The VALUE you offer; not the product or services you provide. Put simply, when you b

SheBuildsBrands has signed with Vincitore an Italian shoe designer based in Singapore to strategise their brand/business. Vincitore...

Kubi Springer was featured in the Faldan Bag International Women's #FaldanWomen Campaign alongside London Skin Guru Renee Lapino, Stylist...

With Fashion Week less than two months away this article seeks to review the trends that are revolutionising the industry and changing...

You know that sinking feeling you get when you realise someone has unsubscribed from your mailing list, or unfollowed you on social...