READ | Kubi Springer

Great personal brands are built on great thinking.

READ is where we share the ideas, insights and conversations shaping personal branding, business and culture
alongside stories from inside Kubi’s House and the people building with us.

From expert perspectives and industry trends to lessons, experiences and moments from our global community, discover content designed to help you think differently, stay curious and build a stronger personal brand - while keeping you connected
to what’s happening inside the House.

AI Won’t Replace Great Marketers, It Will Expose the Mediocre Ones

Aug 193 min read

For the Ambitious Ones: The ICONIC Brief Is Here!

Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is al

Jun 41 min read

Why Luxury Brands Are Choosing Ecosystems Over Celebrities

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

Jun 23 min read

Prayer Is My Business Strategy. Here’s Why.

I don’t often speak about my faith, but in moments like this, it feels disingenuous not to share what has truly sustained me over the last 30 years of my career. Right now, many of us in the Middle East are navigating uncertainty, fear, and difficult decisions. Do we stay? Do we go? How do we continue to build, lead, and show up when the world around us feels unstable? This is not my first experience of crisis. I began my international career in New York City, arriving the da

Apr 33 min read

Keynote Speaker at the Saudi Events Show

This September, I will be speaking at the Saudi Events Show in KSA. Its the second time I will be on the main stage and I am super excited to be delivering a talk on "Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences"

Sep 8, 20251 min read

How I’m Rethinking My Personal Brand at 47 - In an Industry Obsessed with What’s “New”

I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest, I’ve loved that energy for most of my career. It’s fast, creative, constantly evolving. But recently, I found myself pausing. I broke my first set of reading glasses and ‘aging’ hit my like a tone of bricks. So, at 47, I started asking: Do I still belong in this space? Am I still relevant? And maybe more importantly: Do I even want to play

Jun 25, 20253 min read

10 Things Luxury & Fashion Brands Should Know Before Entering the Middle East

PHOTO CREDIT: FENDI CAFE | AVANTGARDE Earlier this year, I had the privilege of attending the inaugural Vogue Business Summit in Dubai—an event that brought together some of the most forward-thinking minds shaping the future of luxury in the Middle East. One panel that truly stood out was "How Brands Can Get Into the Market," moderated by Sujata Assomull (Contributing Editor, Vogue Business), and featuring dynamic voices like Nadine Kanso (Bil Arabi), Jasmina Banda (Chalhoub

Jun 11, 20253 min read

Season 1 had 8 Million Views, Season 2 is back!

Season 1 of the AURA Skypool Podcast, which I have the pleasure of hosting right here in Dubai, was an incredible success — racking up over 8 million views in just 10 weeks! I cannot say THANK YOU enough to everyone who liked, shared and watched the episodes. Big thank you to all of our S1 guests: Ep1 - GM of AURA Dean S Jarvis @deansjarvis Ep 2 - Netflix Star of "Dubai Bling" Ebraheem Alsamadi @thebloomingman Ep 3 - Hollywood Producer Elijah Long @elijahlongofficial Ep 4 - T

May 1, 20251 min read

How to Secure a Press Front Cover: 5 Things You Need to Know.

Such an honour to be on the front cover of Womenpreneur Magazine in the Middle East

Nov 18, 20242 min read

Doing business in Saudi Arabia

This week I am giving a breakdown on what it's been like travelling and doing business in Saudi Arabia in my latest episode of the DECODING BRANDS series. Watch more DECODING BRANDS HERE I pray you enjoy the series, and if you want to work with me and the team at AVANTGARDE why not get it in touch to see how you too, can do business in KSA. Love, Kubi x

Aug 31, 20241 min read

Kanye Makes $20m from a phone ad!

Kubi Springer outlines how Kanye made $20m from his iphone advert

May 20, 20241 min read

What does it take to be successful in Dubai?

Kubi Springer sits down with Lara Tablet, TV Presenter, Middle East Luxury Brand Ambassador & Business Developer, Official Spokeswoman for Arab Fashion Council and Philanthropist. Watch as she talks about her journey, how you can become successful in this region and her rise as one of Dubai’s most sort after Brand Ambassadors.

Apr 21, 20221 min read

Strategy v Plan - what's the difference?

So often I hear people discussing the importance of the Brand Marketing Strategy, but when I analyse what they have produced it is actually a Brand Marketing Plan, with very little strategic thinking. Many confuse the two and often overlap elements without clarity, sometimes getting them the wrong way round, or a best, having the titles with no depth of approach. So, what's the difference between them and how do you ensure you get it right? A Brand Marketing Strategy is the W

Jan 30, 20222 min read

Blog: What I learnt from Rio Ferdinand

In 2006 I had the privilege of working with English footballer Rio Ferdinand. At the time Rio was part of the England world cup team and...

Nov 11, 20215 min read

What can we learn from 'Brand Liam'

Liam Gallagher, former front man of UK rock ‘n’ roll band Oasis, released his debut solo album this month. The week the album launched it...

Nov 11, 20213 min read

Why do you need a value proposition?

Value Proposition and why it is crucial to have if you want business growth: In the business landscape of today the need for a clear value proposition has risen from important to that of a crucial for your business growth and sales strategy. So what exactly is a value proposition? The concept of a value proposition is simple; it is the value you are offering to a defined stakeholder group. The VALUE you offer; not the product or services you provide. Put simply, when you b

Nov 11, 20213 min read

7 GOAL SETTING TIPS

I am still very excited at this time of the year because I absolutely love, love, love women realising the possibilities that are available to them if they would only take a stand and put their lives and their happiness first. But some women have a different experience of New Year resolutions and goal setting. Maybe you can’t be bothered because you say you have tried it in the past and it did not work. Is that you? Are you fed up with trying to improve your life without an

Nov 11, 20212 min read

Turn your Followers into Customers

I recently posted on IG a cheeky, and, somewhat honest caption of ‘50,000 followers and you’re still broke…why?’. Whilst I recognised that it might raise some eyebrows, I honestly and genuinely am confused as to how anyone can attract followers, yet not be able to convert them. The way I see it, if you want profit, and not just profile, then your sole focus should be on "how do I convert" as opposed to just communicate with my followers. Whether you have 50 or 500,000 follow

Nov 11, 20214 min read

Four Things You Need to Know about Women, Work and the Economy

The IMF says ninety percent of countries have some kind of legal restriction on women’s economic activity. So, even when the law isn’t directly related to the workforce, how much do these restrictions affect their employment and the economy?

Nov 11, 20211 min read