To the Ambitious Ones, welcome.

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For 30 years, I have had the privilege of building brands, businesses and people around the world. But now, I am entering a new chapter - one designed to take everything I have learnt over those years and use it to help ambitious people build personal brands with purpose and impact.

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But before I tell you about what’s happening next, let me take you down memory lane - particularly for those of you who are new to me and my world.

I started my career in 1996, as a very ambitious young woman from London who knew she wanted to work in the world of brands, culture and entertainment. I certainly couldn't have imagined where that decision would take me.

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My first internship was with MTV, followed by six years living and working in New York City with P. Diddy who at the time was one of the most prolific brand builders of his generation. What followed has been three decades of working with some incredible brands and people: from Nike, L’Oréal Paris and Adidas to FENDI, Rolls-Royce and Aston Martin, Charlotte Tilbury, Mariah Carey to Beyoncé - across some incredible places, including Europe, North America, Asia, Africa and now the Middle East.

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At 26, I secured my first major commercial partnership, generating more than £1.2 million in sponsorship revenue for the MOBO Awards, broadcast on the BBC. I remember that moment because it taught me something I have carried throughout my career: a great brand isn't just about how it looks or what people say about it - it has to create value.

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That lesson has stayed with me.

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It has taken me into boardrooms and onto some incredible global stages: speaking and delivering masterclasses for organisations including Facebook, TikTok, the Labour Party Conference and Harper’s Bazaar Women’s Summit.

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Along the way, I have led international teams, generated more than AED 45 million in new business and advised leaders and organisations on how to build brands that are both culturally relevant and commercially successful.

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And somewhere along the way, I became an author.

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My first book, I AM MY BRAND, was published by Bloomsbury and has now sold more than 100,000 copies worldwide. What started as my desire to share what I knew about personal branding became a global community of readers - many of whom have been on this journey with me ever since.

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Today, alongside my work as Global Marketing Director and Head of AUTHORITY at AVANTGARDE Middle East, I continue to speak on stages around the world, advise organisations and leadership teams, and share what I have learnt with the next generation of ambitious leaders and entrepreneurs.​