Interview with Kubi Springer Kubi Springer is an award-winning International Brand Consultant and Trainer with 24 years experience in brand marketing.
Starting her career in 1996 she has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Rio Ferdinand, Diddy, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin.
Since 2010 Kubi has used her branding expertise and lifelong passion for fashion, entertainment and beauty, to spearhead projects that focus on global brand diversity. Her consultancy projects enable organisations to effectively connect with stakeholders from around the world, giving them the tools to adapt and sell to diverse audiences across cultural, gender and ethnic backgrounds. Her most recent consultancy project was with Aston Martin overseeing their ‘London Fashion Week Campaign’. As part of the campaign Kubi launched eight international female designers within the Mayfair car dealership. With designers from Dubai, Turkey, Nigeria and the UK, this campaign created synergy between fashion, female empowerment and luxury.
Since 2012 Kubi has delivered personal brand and leadership training to enable executives to be better brand ambassadors for the organisations they serve. As a result, Kubi has taught branding in London, New York, Shanghai, Dubai, Kuala Lumpur, Istanbul, Accra Ghana, Mauritius, Marbella Spain and Morocco.
A dynamic and well respected brand expert, her training clients include Facebook, Vogue, The Guardian, Stylist Lux, Labour Annual Business Dinner, NatWest Bank, Deloitte, Santander, Jamaica National Bank, New York University, London College of Fashion and Oxford University.
In 2018 Kubi won the BWB 'Best Marketeer of the Year' Award and became a regular contributor for BBC Radio 5 'Business Hour’. She has delivered brand commentary for Red Magazine, Harper’s Bazaar, Forbes and most recently Business Insider.
In 2019 Kubi secured a book deal with Bloomsbury Publishers (same publishers as J.K Rowling - Harry Potter). Her 'I AM MY BRAND’ book was officially released on the 3rd October 2019 in the UK and on the 28th January 2020 in the US.
‘I AM MY BRAND’ sold 4,200 copies in its first 12 weeks and in February 2020 she was shortlisted for the Business Book Awards, ‘Best Marketing Book' category.
Discover Kubi's full portfolio on www.SheBuildsBrands.com
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