Wirdora | London Fashion Week AW 2020
Brief: To launch Malaysian jewellery designer Wirdora into the UK market
Deliverables: SheBuildsBrands worked on a 2 month project with the senior designers at Wirdora to produce a brand partnership plan that included: A) Very clear identification of the business objectives and understanding of how the brand would act as a driver to meet these objectives. B) Identification of the brand messages, mission, tone, personality, values and promise.
Working with the creative teams to digital media content that reflected the new Brand. C) Securing designer partnerships to feature the jewellery at London Fashion Week. D) Securing a London based pop-up show to sell the products during LFW.
Results: Brand coverage during the show. Content creation and videography. Lookbooks available to over 300 LFW attendees of fashion buyers, media and influencers. Items sold as part of a 7 day shop in Central London.
Capabilities Used: Brand Strategy, Creative Content Development and Runway Show & Designer Partnerships.
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