Ok, so it’s taken me a little while to get back in the saddle… but I’m finally here. My new monthly newsletter, The ICONIC Brief, has officially launched - created for the Ambitious Ones who are ready to build personal brands that open doors. Each month, I’ll be sharing insights, strategies, lessons, and real experiences from my decades in branding to help you become more visible, more memorable, and more intentional about the opportunities you want to attract. Issue 01 is already out and...

Gucci x F1 - Why Luxury Brands Are Choosing Ecosystems Over Celebrites

I work in marketing - a world that honors the new, the now, the next. It’s driven by youth, by trends, by what’s “hot.” And to be honest,...