The Founder Personal Brand Playbook is a practical, action-led guide designed specifically for founders of start-ups and small businesses who want to intentionally build the personal brand behind their company.
 
This isn't an e-book you simply read. It's a working playbook that helps you define what you want to be known for, articulate your founder story, identify what makes you different, build evidence around your expertise and achievements, strengthen your visibility and develop the relationships and thought leadership that can move both your personal brand and your business forward.
 
Through practical exercises, audits and frameworks, you'll work on your Founder Positioning Statement, Founder Value Proposition, Authority Bank, Founder Brand Story, Influence Map, Thought Leadership Strategy and 90-Day Founder Personal Brand Plan.
 
Whether you're looking to attract customers, secure partnerships, build industry credibility, gain media attention, attract talent, enter new markets or become more investable, this Playbook helps you think strategically about one of the most valuable assets your business has:
 
You.
Your business is what you build.

Your personal brand is what people believe about the person building it.