BRIEF: To launch the Nike basketball entertainment event 'Midnight Madness'

 

DELIVERABLES: Kubi Springer worked with the Nike Air Jordon team to deliver an integrated events marketing campaign with partnership deals across the UK regions of London, Manchester, Birmingham and Leicester. 

 

RESULTS: Over 250 games delivered with press coverage on Choice FM, BBC 1xtra and Dazed And Confused Magazine

 

CAPABILITIES: Brand Partnerships, Creative Content Development & Project Management.

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