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Branding Insights

Videos to Inspire

Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)
Future of StoryTelling

Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)

Sneaky Ways Starbucks Gets You To Spend More Money
03:24

Sneaky Ways Starbucks Gets You To Spend More Money

Starbucks always ends up costing a little more than expected. Seattle’s biggest coffee chain has figured out how to keep its loyal Frappuccino-loving and iced coffee caffeine- addicts happy. It is constantly creating new variations of old standards, from the holiday-themed cup and Pumpkin Spice Lattes to Unicorn Frappuccinos and Frappy Hour. Following is a transcript of the video: Narrator: It's hard to pass up the smell of freshly brewed coffee. And this familiar green mermaid has come to mean just that all around the world. Here's how Seattle's biggest coffee chain is capitalizing on our need for caffeine. There's a reason why Starbucks always ends up costing us a little more than we expected. We often pass up that super cheap cup of deli joe and choose to splurge a little more at Starbucks. So how do they keep luring us in? Well, for one thing, Starbucks has figured out how to keep their loyal Frappuccino-loving and iced coffee caffeine addicts happy. They are constantly creating new variations of old standards. Unicorn, Zombie, Double Double Fudge Bar Frappuccinos, and the Pumpkin Spice Lattes that usher in fall. Customers rush to the closest Starbucks to try these limited-time offers. Thus, keeping things exciting and unpredictable. Starbucks stores are designed to be aesthetically pleasing while also catching customers' attention. The food case is generally kept in the best lit area of the store, drawing your attention right to it. And those very tempting grab-and-go items right by the register, like candy, cookies, and nuts, are low-cost add-ons that do eventually add up. Stores often change their floor layout. By rearranging, it makes you notice new products you may not have tried before. Starbucks is constantly swapping in new merchandise and changing cup designs based on the season, making things like the annual holiday-themed cup an Instagrammable must-have. And what about Frappy Hour? These are often advertised in-store and through the app. Their loyalty program almost turns ordering into a game, where we keep trying to get to the next level. Through the Starbucks app, you can find special offers, reload your card, and even redeem points for rewards. Buy enough drinks, about 16, and you're rewarded with one free drink. Everyone knows Starbucks's three signature sizes, tall, grande, and venti. But, there's another size they don't tell you about, short, which is eight ounces. The short is smaller and less expensive than a tall. But, you have to specifically ask the barista for it. Another tip, you can always ask for light ice. Instead of a grande iced coffee, save money by asking for a tall with light ice instead. You'll spend less while getting almost the same amount of coffee, just with less ice. There you have it. If you're looking to stay on a coffee budget, you may want to think twice about your daily dose of Starbucks. ------------------------------------------------------ Business Insider tells you all you need to know about business, finance, tech, retail, and more. Subscribe to our channel and visit us at: https://read.bi/7XqUHI BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF --------------------------------------------------
This Is Why You're NOT HAPPPY (3 Secrets To Find HAPPINESS)| Marisa Peer
08:19

This Is Why You're NOT HAPPPY (3 Secrets To Find HAPPINESS)| Marisa Peer

What makes a good life? I'm sharing 3 Secrets life-long happiness. Enjoy and do not forget to subscribe. As a thank you for watching my videos, please download one of my FREE audio gifts here: https://bit.ly/MPYTfreegiftaudio ● Subscribe to my channel for more life-changing videos: http://bit.ly/marisapeersubscribe Marisa Peer is the author of 'I Am Enough' and creator of Rapid Transformational Therapy®️(RTT). Marisa Peer is an English best-selling author, nutritionist, relationship therapist, hypnotherapist trainer, and motivational speaker. She is using hypnosis for anxiety, weight loss, addiction, and overcoming fear. She has spent over 30 years working with people including royalty, rock stars, actors, professional and Olympic athletes, CEOs and media personalities and has developed her own style that is frequently referred to as "life-changing." If you would like to train to become an RTT®️ therapist, click the link - http://bit.ly/Train-in-RTT ● Marisa Peer Playlists: ➢ Be Confident and Believe ‘I Am Enough’ : https://bit.ly/MP-YTconfidence ➢ Marisa’s Most Loved Videos: https://bit.ly/MP-YTMostloved ➢ Health and Weight Loss: https://bit.ly/MP-YThealth-weightloss ➢ Money and Success: https://bit.ly/MP-YTMoneyandsuccess ➢ Love and Sex: https://bit.ly/MP-YTLoveandsex ● Step into your best life by taking Marisa’s FREE Mini Series: ➢ Self Esteem Mini Series: https://bit.ly/SelfEsteemMP-YT ➢ Healthy Relationships Mini Series: https://bit.ly/relationshipsgiftMP-YT #hypnosis #marisapeerhypnosis #marisapeeriamenough #iamenough #marisapeer
Sneaky Ways Apple Stores Get You To Spend More Money
04:29

Sneaky Ways Apple Stores Get You To Spend More Money

Apple stores were the most profitable retail stores per square foot in 2017. The design of its stores is a core part of Apple's brand. When you go to an Apple Store you can try out all of Apple's products like the iPhone 11 Pro Max, iPhone 11, iPhone XR, or the iPad Pro with Apple Pencil. Using all of these devices keeps customers in the store for longer, and the longer customers spend with a product the more likely they are to purchase it. When you're ready to check out there are no lines and no cash registers. You can use Apple Pay or quickly check out with an employee. From the outside, the glass walls allow anyone walking by to look in and feel like they are missing out on something. Apple is a leader in retail, but the smooth Apple Store experience might be changing. In the past year, there have been reports of long wait times and overcrowded stores. Apple might have to rethink its retail strategy if it wants to keep its store's reputation. ------------------------------------------------------ #Apple #Money #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo Sneaky Ways Apple Stores Get You To Spend More Money
Can Abercrombie And Fitch Make A Comeback?
19:25

Can Abercrombie And Fitch Make A Comeback?

Abercrombie & Fitch was one of the most popular stores for teens in the early 2000s. But after a couple missteps and controversial remarks from the CEO at the time, the brand image plummeted. Now Abercrombie is trying to catch up with its competitors. Abercrombie & Fitch and Hollister were the go-to teen retailer early 2000s, where shoppers would buy the trendiest flannels, tees and jeans. But throughout the years, controversies surrounding the company have piled up. In 2013, comments resurfaced from a 2006 Salon article, in which former CEO Mike Jeffries' said the retailer would only sell clothes to attractive people. Abercrombie & Fitch fell to the fourth most popular brand among upper income teens in 2006, 6th in 2009, and fell off the charts after 2014, according to Piper Jaffray. Now, the company is staging a turnaround, by transforming its image and ethos. Instead of excluding those who who didn't fit Abercrombie's style, the company has adopted a more inclusive attitude, as consumers continue to value socially conscious brands. "We are a very different company than we used to be," Fran Horowitz, who was named CEO in 2017, said in an interview.. "We are a much more inclusive company, we are closer to the customer, we're responding to the customer wants and not what we want them to want." In April 2018, Horowitz, laid out a four-prong vision for the company. Her plan includes redesigned stores that are open, a more responsive supply chain, a seamless shopping experience online and off, and boosted loyalty programs. If you haven't been paying attention, the company might be unrecognizable. There are signs that consumers are responding well to the changes. In Piper Jaffray surveys, Hollister's popularity among teens has been steadily rising, and was ranked fourth among all clothing brands most recently. But in the first quarter of 2019, Hollister reported same-store sales growth of 2%. That missed analyst expectations of a 3.3% growth, sparking a selloff of A&F shares and led investors to worry that momentum and the company's crown jewel was slowing. The holiday season may prove to be a pivotal point. If sales at Hollister continue to slow, investors might double down on the belief that the brand is losing steam. If sales accelerate, however, that may indicate Horowitz's initiatives are winning over shoppers — who've decided to give the retailer another chance. Abercrombie's stock has grown 36% since Horowitz took over in February 2017, but has also fallen around 22% since January. The company has a market cap of around $971.5 million. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC Can Abercrombie And Fitch Make A Comeback?

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