MARIAH CARREY

 

BRIEF: To promote the Rain Bow Tour - UK and USA.

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DELIVERABLES: Marketing and promotions across all touch points; radio promotions, interview scheduling, fan meet and greats, billboard advertising and on ground activations across malls and concert arenas. Deliverables in both the UK and USA, whilst being based in New York.

 

RESULTS: The tour's nine-date North American leg grossed $7.1 million according to Billboard.

 

CAPABILITIES: Integrated marketing campaign, celebrity brand deals.

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