BRIEF: To introduce the L'Oreal Professionnel 'Colour Bar' Initiative To UK Wide Salons featuring products such as Inoa Hair Color
DELIVERABLES: Kubi Springer worked with L'Oreal Professionnel to develop brand partnerships for L'Oreal Professionnel's 'Colour Bar' Campaign. It was designed to introduce the L'Oreal Professionnel colour range into hair salons across the UK, the campaign was comprised of training and advice provided by some of the best in the business, along with the construction of the 'colour bar' in each salon. Creating a cocktail-bar style work-station within the salon the 'colour bar' enabled the salon's customers to gain a unique experience with L'Oreal products.
RESULTS: Partnerships secured with over 25 salons across the UK including Josh Salon, Hype Coiffure and Junior Green.
CAPABILITIES: Brand Partnerships & Creative Content Development
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