Do you have your own website or is it of no use to you? Have you tried to pay for commercials and not had any results? Or are you simply looking for the best and cheapest way to increase sales through the site?
The answer is SEO Optimization.
What is SEO and why is it important?
You may have heard of the term SEO by now and know what it means or you are now encountering this term for the first time. There are hundreds of definitions on the search engine, but we will try to explain as simply as possible what it is.
SEO is a process that brings together all the activities aimed at positioning your site as high as possible in the organic search results of all search engines.
SEO is important because it keeps search results fair, so the pages that appear on the first page for a particular search are there because they deserve to be there. In order for a site to appear high in search, it must meet a lot of different conditions. It takes hard work and time to achieve that.
For you, Website Optimization (SEO) is important because of free traffic. The better position you are on the site, the more clicks and traffic you will have. Also, since those visitors are directly looking for your services or products, the conversion of those visitors is much higher than any other marketing channel, and even than Google ads. People simply believe in organic search and consider those results the best. Since 95% of people only search the first page of Google, the most important thing is that you are there too so that these people can enter your site and buy. Of course, a higher position on the first page brings more traffic.
There is no cheaper and more efficient form of marketing, and in the following we will explain why.
How can your SEO company increase your earnings?
Very simple. By positioning on the first page of Google for the right keywords.
The right keywords are those that are relevant to your industry, have enough typing and clear intent. When someone types such a word and you appear on the first page, a certain amount of people will enter your site. Depending on your site, offer, etc., a certain percentage of people will buy from you. So SEO increases your earnings.
Which companies can SEO increase, and which can't?
For every product or service for which there is a search on Google, SEO can increase sales, and therefore earnings.
You may be wondering if site optimization is really that important for all activities.
SEO is important for all activities. Of course, it will contribute less to some, a little more to some and it depends solely on the number of searches for a particular product or service. As we live in a time where everything is searched through Google, there is almost no product or service for which there is not enough search.
So Whether your business is new or you have been in the market for years, whether you are selling products or services of any kind, SEO can increase your earnings.
How much does SEO cost and how long does it take to get to a good position?
We have already said that SEO is the cheapest form of marketing, here is an explanation of how.
First of all, if you are dedicated and persistent enough, you can do it yourself, in which case it is completely free.
On the other hand, if you don't have time or want to leave it to the experts who will do it much faster than you, you only pay the agency that does your SEO. There are no additional payments to Google, Facebook, or any third party companies.
In addition to being cheaper at the start, there is another very important advantage. When you rank on the first page, you stay on it for a long time without any payment. What's more, with site maintenance and links, you can stay forever.
How long it takes to be on the first page is relative. If you work alone, you will need more time than if the agency works for you. Although, neither the agency will, nor can we guarantee you how long you will get to the first page. Some average that we drew from clients who had experience with other agencies is 12-18 months. Also, we had clients with whom other agencies worked for 2 years and did not reach the first page.
So, the time you will get to the first page depends exclusively on who you are working with.
Should a company stop doing SEO after it has positioned itself well?
Of course not. Once you rank first, the goal is to stay there as long as possible. In order to stay in a high position for as long as possible, it is necessary to maintain links and the site. If it is done in the right way and adapts to changing the algorithm, you can stay there forever. Otherwise you will fall to lower positions after a while.
SEO Optimization is a powerful weapon to increase sales
What's more, by positioning on Google, we have increased the sales of some clients up to an incredible 10 times in just 6 months.
Source: Adfinitum.rs