Call it a space race for billionaires: British mogul Richard Branson one-upped rival Jeff Bezos on Thursday, announcing that he too will blast beyond Earth's atmosphere -- as many as nine days ahead of the Amazon founder.
With both tycoons having created space tourism companies and positioned themselves as leaders in the suborbital-flights-for-the-wealthy sector, the move signaled clear if not fierce competition.
The announcement follows Bezo's proclamation in early June that he and his brother would be part of the crew on the first manned flight aboard his company Blue Origin's New Shepard launch vehicle.
The move stole the thunder from Branson, who had long vowed to participate in a Virgin Galactic test flight before the launch of regular commercial operations slated for 2022.
The tables were turned on Thursday however: while Bezos may have thought he could dominate the day's space news with a morning announcement that barrier-breaking 82-year-old female aviator Wally Funk would join him on his New Shepard flight, it was Branson who had the last laugh.
Virgin Galactic announced Branson would be a "mission specialist" aboard the SpaceShipTwo Unity, which will go to space as early as July 11, "pending weather and technical checks."
"I truly believe that space belongs to all of us," Branson said, adding that "Virgin Galactic stands at the vanguard of a new commercial space industry, which is set to open space to humankind and change the world for good."
If the schedule holds, Branson will make it to the cosmos before Bezos, who said he would travel to space on July 20.
- Better than 'the guys' -
Branson "will evaluate the private astronaut experience and will undergo the same training, preparation and flight as Virgin Galactic's future astronauts," the company said.
While Branson's trip has been several years in the making, Funk's is 60 years overdue: she was one of the Mercury 13 -- the first women trained to fly to space from 1960-1961, but excluded because of their gender.
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