A month after entering Japan, the first overseas market, Coupang was launched in Taiwan. The South Korean e-commerce giant started its service in the Zhongshan district of Taipei, allowing people there to place an order through its app for on-demand delivery between 8 a.m. and 11 p.m. for a delivery fee.19 NTD (about 68 cents USD ).
Coupang is testing the xo service and will evaluate various models. for the delivery infrastructure in Taiwan. The selection of items is similar to what is available in Japan. Customers can buy food, beverages, daily necessities. In Taipei, Coupang's most direct competition is Uber Eats and Foodpanda, which deliver from select retailers.
This includes pharmacies and restaurants. The main difference is that Coupang is processing orders directly. Instead of sending documents to shops or restaurants.Expanding to more product categories It will compete with e-commerce platforms such as Momo and PChome, both of which offer 24/7 delivery. In South Korea, Coupang's e-commerce platform offers millions of products.