Housing in Barcelona is a competitive market with a wide variety of properties of different types for sale. When deciding which home to purchase , buyers will not only base their purchase decision on the price of each property in question. The emotional elements and even the arguments used by the owner during the visit , will have an important weight in each purchase decision.
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Next, we show you 5 arguments that you should use with your buyer to convince him that your home is the best purchase option. Take note and arm yourself with arguments before accepting a price reduction:
1. 'House with large storage capacity'
The houses built in our country during the last 20 years have been characterized by an attempt to adjust the spaces with the aim of reducing costs. This trend is even more relevant in a city like Barcelona with one of the highest prices per square meter in the country.
Highlight the extra storage spaces that the house has for sale: built-in wardrobes, wardrobes, pantries, storage rooms, etc. They are an argument of value when it comes to selling a flat in the center of Barcelona where the square meter is highly valued.
homes-barcelona-with-storage
2. 'Completely renovated'
The renovations and rehabilitations carried out in the home also add value to the transaction, especially in buildings older than 20 years . Have any renovations been carried out on the facade of the building? And improvements in the electrical installation? Have you invested in increasing the insulation of the walls?
Make a list of all the reforms that your home has undergone and let your buyer know the most important ones. In this way, you can ensure that you are not going to run into structural problems that force you to invest unexpected money.
3. 'High degree of energy efficiency'
As of June 1, 2013, all homes for sale must be advertised with their corresponding energy efficiency certificate in order. However, in addition to this document, it will help your buyer to know certain extra aspects that will allow him to get an idea of the rest of the monthly expenses that he will have to face.
If once the property was acquired you made changes to improve its energy efficiency , you should mention them during the visit: replacement of halogen bulbs with LEDs, change of windows and air conditioning systems, mix of energies used, wall insulation ...
The more efficient the home your buyer is acquiring, the lower the heating and electricity costs they will have to face.
certificate-energy-efficiency-1
4. 'Well communicated and with multiple services'
The location of your property is a determining factor for your buyer. However, when the budget to buy a house is limited, it is possible that your buyer opens his range of possibilities and accepts locations that were not within his radius of action at first.
Public transport , services in the area (schools, medical centers), and the attractions of the environment (restaurants and shopping centers), will be elements that your buyer will value very closely before opting for one or another home.
5. 'Cheapest price per m2 in the area'
When establishing a starting price for your home , you must carry out a market study to determine an optimal price per square meter. Your buyer will feel more secure if he verifies that the price of your property has been established based on certain objective parameters.
How much is the price per average square meter in your area? If your home has a price per square meter lower than the average registered in your area, let your buyer know. If not, it argues why you should pay a higher price per square meter (higher degree of energy efficiency, better construction materials, reforms carried out ...).
* Do you have an apartment in Barcelona and you want to know what is the average price per square meter? Are you going to put a property on the market and would you like to know what is the average time to close a deal? Download our Barcelona real estate report and know all the details.
Resources:
Real Estate Sales Techniques: How to Close a Real Estate Sal
Interview with Ramón Riera Torroba - President of FIABCI Spa
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