FENDI

FENDI CAFE

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CHALLENGE: Position FENDI Cafe as the epitome of modern luxury during Ramadan by seamlessly integrating its iconic style with the rich traditions of a local cafe.

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RESPONSE: For the Ramadan season, we teamed up with Retail Abu Dhabi to debut the UAE’s first-ever FENDI Majlis. The L’ayali Ramadan campaign brought the iconic FENDI CAFÉ London to completely takeover tashas in Al Bateen, Abu Dhabi.
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RESULTS: The The Majlis witnessed a total footfall of over 13,000 visitors throughout the month. Through the PR coverage, with influencers and celebrities visiting the café, the campaign garnered 15 million + in social media reach and generating $400,000 in PR value.

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CAPABILITIES: PR, Influencer Marketing and Partnerships

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